Leader
Parul Chaturvedi
Director – Operations
Pushpa International & Varnika Collections
Parul Chaturvedi is the Director of Operations at Pushpa International, overseeing the Textile and Clothing Division and leading its flagship subsidiary Varnika Collections. A postgraduate with specialization in the Fashion and Cosmetics industry, Parul brings deep domain knowledge, creative insight, and operational excellence to the table. With a refined eye for design and a strategic mindset.
She manages global sourcing, manufacturing, and distribution of high-quality textiles, garments, and beauty products. Her leadership has helped position Varnika Collections as a premium and trusted name in the ethnic wear market.
Leadership at Varnika Collections
As the head of Varnika Collections — a proud subsidiary of Pushpa International — Parul is at the forefront of curating and scaling a brand that is recognized as one of the oldest and most reputed manufacturers, stockists, retailers, and wholesalers of Banarasi sarees, suits, and dupattas in India and abroad.
Key Roles:
- Brand development and category expansion for Varnika Collections
- Managing end-to-end operations from design to delivery
- Supplier partnerships with Banaras weavers and craft clusters
- Wholesale and retail strategy for domestic and international markets
- Retail experience innovation through curated collections and exhibitions
- Quality control and customer satisfaction at every touchpoint
Areas of Expertise:
- Fashion & Apparel Merchandising
- Textile Production & Quality Management
- Brand Strategy & Product Development
- Wholesale/Retail Operations & Vendor Relations
- Cosmetics Sourcing & Private Labelling
- Export-Import Compliance in Textile & Lifestyle Goods
Industries Managed:
- Ethnic Wear: Banarasi Sarees, Designer Suits, Dupattas
- Textiles: Handloom, Brocade, Silk, Georgette, Cotton, Embroidered Fabrics
- Fashion Retail: Premium ethnic fashion for women
- Cosmetics: Skincare, Beauty Products, Packaging & OEM
Mission Statement:
"My vision is to blend tradition with innovation — offering premium Indian fashion that honour’s our heritage while meeting modern global standards." Through Varnika Collections and Pushpa International, we aim to take Indian textiles to the world with pride and elegance."
Parul Chaturvedi
Contact
Email:
info@pushpainternational.com
Locations:
India | Serving clients across UAE, UK, Europe, and USA
Website:
www.pushpainternational.com